Mission & Vision

GRA is dedicated to providing home builders and developers of all sizes with the sales and marketing insights, strategies, and capabilities to effectively guide their communities from inception through profitable close out.
We provide the road map and the tactical expertise to help successfully achieve the visions of each of our clients.

Our Values

Proceed With Integrity

Proceed With Integrity

Be honest, forthright, and accountable; say what we mean and mean what we say and then deliver on our promises.

Value People

Value People

Be respectful of one another; cooperate with and help others to achieve their goals.

Welcome Opportunities

Welcome Opportunities

Be open to new opportunities and new ideas; be flexible, creative, and innovative in our approach.

Pursue Excellence

Pursue Excellence

Be our best, always; consistently produce the highest quality work product possible.

Never Stop Learning

Never Stop Learning

Be life-long learners; strive for continuous growth and improvement and foster the same in those around us for the benefit of ourselves and our clients.

Demonstrate Humility & Gratitude

Demonstrate Humility & Gratitude

Be confident without arrogance; celebrate success while including those that helped make it possible.

About Chris Gray

Drawing on almost two decades of industry experience, Chris oversees growth and operations at GRA while also working directly with clients to strategize and manage the sales of their communities.

Chris has brought to market dozens of new home developments, with units totaling over 2,300 and a market value of more than $1.5B. He has deep, project-level experience in mixed-use, high-rise condominium, townhome, single-family, adaptive re-use, and live-work product types in both suburban and infill locations throughout the major Southern California markets.

Sales teams on Chris’s past projects have earned numerous regional and national awards including Sales Rookie of the Year (SoCal and NAHB), Sales Person of the Year (SoCal), Sales Team of the Year (SoCal) and Sales Manager of the Year (SoCal). 

Chris has twice been honored with the National Association of Home Builders (NAHB) Silver Award for Marketing Director of the Year and in 2011 he was honored as the Marketing Director of the Year by NAHB.

Chris completed his undergraduate studies at The University of Arizona with a degree in Business and Marketing in 2003, and earned a Master of Real Estate Development degree from the University of Southern California in 2011.